Huge thanks to Spencer Brooks, founder of Brooks Digital, for inviting me to talk with him about the challenges of creating and maintaining a vibrant, engaging website.
Spencer’s new podcast is essential listening for communications professionals working with health care nonprofits. He’s analyzed what NPO communicators need and he’s delivering it, one timely topic at a time.
As a guest on his most recent podcast, I suggested that the words NPOs use to describe their goals, values and activities are a crucial factor in website performance. Design, navigation and SEO are essential too — but failing to define your audience and choose language that makes them feel seen, heard and understood is the #1 mistake I see nonprofits make, over and over again.
How can you check your site’s content for accessibility, clarity and positive impact? (Especially if you have hundreds, even thousands of web pages out there, with more coming online every week?) Spencer and I have some practical, budget-friendly suggestions for you.
We also discussed techniques for preventing bias in web content and ways to make your annual report work harder for you all year long.
Hope you’ll give a listen — and check out the other great resources Brooks Digital has for you.